The Internet has revolutionized PR. Gone are the days of text-only press releases. As New PR demonstrates, you need to be innovative and relevant, using technology to its full potential. Public relations is more public than ever before, thanks to social networking, blogs, and online news releases. Thanks to the Web, you can now communicate directly with prospects and buyers in a highly personal, intimate way.
In the past, the media, as gatekeepers, deemed who received exposure and who didn’t. Now Online PR offers many viable and immediate ways to reach prospects, buyers and key influencers directly. And yet with so many choices available, it’s easy to over emphasize technology and tools while core activities like strategy development receive short shrift.
For that reason, I present “The 4 Pillars of the New PR.” (Complete with handy mnemonic device for easy reference: each pillar begins with the letter “S.”)
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